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Our People / Jakob Kofoed: Associate Director |
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Jakob joined Data2Decisions in 2008. Over the course of his career he has worked as a Senior Analyst at ohal providing clients with econometric based marketing effectiveness consultancy and at Mediaedge:cia where he played a key role in developing state of the art client solutions in the areas of marketing segmentation, brand health and sales modelling.
Since joining Data2Decisions Jakob has been involved in further developing Data2Decisions statistical modelling techniques and software. His marketing effectiveness experience covers a range of different sectors including telecommunication, energy, pharmaceutical, FMCG, retail and finance. |
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