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The first in our series of Breakfast Briefings is approaching fast and we’re getting ready at 85 Great Eastern Street.
We are kicking things off with a session on Retail Location Analysis which looks at the impact the right store location can have on your marketing strategy and your bottom line. It’s something we think is an often overlooked source of competitive advantage for retail brands and integral to marketing effectiveness.
Our guest speaker is Dr. Jonathan Reynolds, Academic Director, Oxford Institute of Retail Management at the Said Business school, Oxford.
Jonathan has spent 25 years working with leading retailers, consumer service companies and policymakers to advance theory and practice in this area.
He is a member of the editorial boards of the International Review of Retail, Distribution and Consumer Research and the International Journal of Retail & Distribution Management.
He is also Editor of the Journal of Targeting, Measurement & Analysis for Marketing and most recently author of E-Business: A Management Perspective, published by Oxford University Press.
Jonathan will be discussing the following at our event on Tuesday 21st September, 2010. |
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The status of retail location analysis within businesses today |
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The how, why and what of Retail Location Analysis |
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Case studies from leading organizations |
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Current thinking in RTL – improvement and closure of existing stores. |
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The event starts at 8.30 am and lasts for one hour. Please contact Charlotte if you have any questions or would like to come along. |
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