Case Studies: Some Examples of Our Work                     Case Study 1 Case Study 2 Case Study 3                     If you’d like to get a better idea of the kind of work we do for our clients, please click on one of the case studies we have provided. Your specific interest will quite possibly be focused elsewhere, but these examples should give you a good idea of both our approach and the range of analysis, modelling and marketing consultancy projects we undertake.             Case Study 1: Which outdoor? – linking research and spend to identify efficiencies         Case Study 2: Getting the balance right – effective use of promotions for FMCG brands         Case Study 3: Say goodbye to attrition and hello to growth – using modelling insights to maintain a customer base for a financial client           The Co-operative Group operates in     diverse sectors – from Food Retail to Pharmacy to Funerals to Travel and to Finance. Not only did we want to use econometrics to understand the performance of different marketing activities..., but we also required an understanding of the impact of Masterbrand-level marketing activities both overall and the halo effect on the different businesses. Data2Decisions have delivered meaningful and actionable insights at both business unit and Group level... [which]... is vital to our ongoing evaluation of marketing activities.     Dr. Liz Harrison, Head of Customer Strategy, The Co-operative Group                   © 2009 - 2011 Data2Decisions | All rights reserved